How Much Does a Clipping Campaign Cost in 2026?

The Short Answer

You choose a total cost. We take our fee from it, and what is left is your campaign budget, the money clippers earn. The minimum campaign budget is $1,000 self-managed or $5,000 managed, which is a total cost of about $1,111 or $6,667. In our case studies, budgets of $2,000 to $7,000 delivered 20M to 134M views.

The rest of this page shows what those numbers mean, what each budget level buys, and what moves the price up or down. If clipping is new to you, start with what clipping is.

What You Actually Pay For

It works in one line: campaign budget = total cost minus fees.

Total cost

This is the amount you choose to spend. It is what you pay.

The fee

We take this from your total cost. It is 10% on self-managed campaigns and 25% on managed campaigns, and it pays for the platform, view verification, analytics and support.

Campaign budget

This is what is left after the fee, and it is the money clippers can earn. The minimums apply to this number. A total cost of $10,000 splits like this on each option:

The payout rate

This is what clippers earn per million verified views. You pay for views, not for posts. Rates follow the content category, and a higher rate attracts more clippers and better ones.

Managed or Self-Managed

The biggest choice you make on price is who runs the campaign.

Self-managed buys more views per dollar, but someone on your team has to do the work. Managed costs more and gives that time back. Pick on team time as much as on the fee.

What Each Budget Buys

Here is what we would plan for at each level. Projections use $100 of total cost per 1M verified views ($0.10 CPM), the same rate we quote for launch campaigns. The paid ads column shows what the same reach would cost at a $3 to $8 CPM.

How we would spend it

Say you choose a total cost of $100,000 on a managed campaign. $25,000 is the fee and $75,000 is the campaign budget. We would plan for 1B+ verified views over about 6 to 12 weeks, with thousands of clips, several creative angles and per-clip caps to keep the CPM steady. A billion impressions on paid ads would cost $3M to $8M.

What Real Campaigns Cost

Here are seven campaigns from our case studies, shown without client names. The last column compares each one with the paid ad benchmark in its report, $3 or $8 CPM.

These CPMs sit below the payout rates because of free views. Each clip has a cap on paid views, and anything past the cap costs you nothing. On the fintech campaign, 47% of views came past the cap. The vertical breakdown is in our CPM benchmarks.

Logo campaigns are a different format and have gone further still. A Nordic sportsbook reached 134.2M views on $8,800, and a $20,000 logo campaign reached 1 billion verified views. Treat those as their own cases, not as a forecast for clipping your footage.

What Moves the Price

• Content category. Gambling pays clippers four times what gaming does, so the same budget covers fewer paid views.
• Market targeting. Asking for views from specific countries raises the rate. Views you can actually sell to are worth more than cheap ones. See the cheap CPM trap.
• Extra asks. A link in bio or a tightly scripted edit takes clippers more effort, and the rate has to cover it.
• Your footage. Strong source material gets picked up faster and runs further past the cap, which pulls your effective CPM down.
• Budget size. Larger managed budgets can be priced individually. Ask us for a quote.

How It Compares to Paid Ads

A million views is the easiest way to compare. At the $3 to $8 CPM our reports use as a paid social benchmark, a million impressions costs $3,000 to $8,000. The seven campaigns above came in at about $50 to $160 per million views, which is 19x to 163x cheaper.

It is not a like for like swap. Ads give you tight targeting and instant delivery. Clips give you reach that reads as content. We cover that trade in clipping vs paid ads, and the full maths in what 1 million views costs. If numbers this small look like typos, our CPM vs CPMM post explains why we often quote per million.

Plan Your Own Number

To turn this into a figure for your brand, use the first budget formula. It takes you from target views to a number you can get approved. Then run it through the ROI calculator to compare it with your current ad CPM.

Frequently Asked Questions