Clipping CPM Benchmarks 2026 From Our Own Campaign Data

The 2026 Range

Most CPM figures in this industry are sales claims with no working shown. These come from our own case studies, with budget and views next to every number so you can check them.

Our reports compare this with a paid ad benchmark of $3 to $8. For what these numbers mean for your budget, see how much a clipping campaign costs.

Clipping CPM Benchmarks by Vertical

Seven campaigns is a small sample. Read this as what has happened, not as a price list, and expect your own number to land somewhere else.

How We Worked It Out

Three things to know before you compare this with anyone else's number:

These CPMs use the budget shown in each case study. When you work out your own, use your total cost so the fee is counted, as we explain in the cheap CPM trap post.

What the Numbers Show

Most campaigns cluster tightly. Four of the seven landed between $0.08 and $0.10, across crypto, sportsbooks and esports. That is a good default for a first forecast.

Budget size did not decide the CPM. The biggest budget here, at $6,691, came in at $0.09. A campaign of a third of that size came in at the same figure.

Free views drive the low end. The fintech campaign, at $0.05, got 47% of its views past the cap. When clips travel well, the CPM falls without any change to the rate.

The highest CPM was not the worst campaign. The casino campaign at $0.16 had 5.7% engagement, against 3.5% for the crypto casino campaign at $0.08. Price per view tells you one thing, and our cheap CPM trap post covers the rest.

How to Use These Benchmarks

For a first forecast, plan on $0.10 and treat anything lower as upside. At that rate $5,000 projects to 50M+ verified views, $25,000 to 250M+ and $100,000 to 1B+. Then compare the result with what your ads really cost, using the logic in clipping vs paid ads. If CPMs this small are hard to sell internally, try quoting per million instead, as we explain in CPM vs CPMM.

Frequently Asked Questions