What You Need Before Creating a Campaign
Setting up a campaign on ClipFlip takes about 10 minutes. But before you start clicking buttons, make sure you have three things ready:
- A Brand Portal account — sign up as an advertiser if you haven't already. You'll need to set up your business information and add your brand.
- A billing profile and topped-up balance — before you can create a campaign, you need to set up your billing profile in Settings → Billing and top up your account balance. Campaigns draw from your pre-funded balance, so make sure the funds are in your account before you start the creation flow.
- Your logo or brand assets — for logo campaigns, a clean PNG file with a transparent background. For clipping campaigns, the source video content you want clippers to work with. Check the logo placement guidelines so you know what clippers will be expected to follow.
- A budget plan — how much you want to spend on this campaign. Not sure what budget makes sense? Use the ROI Calculator to model your expected views and CPMM.
Got all three? Let's walk through the campaign creation flow.
Step 1: Pick Your Campaign Type
The first screen asks you to choose what kind of campaign you want to run. Each type works differently and is suited for different goals.
| Type | How it works | Status |
|---|---|---|
| Logo | You provide a watermark or logo. Clippers add it to their own content and post it. Best for brand awareness at scale — the simplest campaign type and the one most brands start with. | Available |
| Clipping | You provide source content (video clips, livestream footage, etc.). Clippers take your content and create highlight clips from it. Best for repurposing existing video into viral short-form content. | Available |
| UGC | Clippers create original content based on your brief. Your content used as the foundation for their videos. | Coming soon |
| Music | Pick a song and clippers use it in their videos. Best for music promotion and song discovery through short-form video platforms. | Coming soon |
If this is your first campaign, start with Logo. It's the simplest to set up, requires the fewest assets, and gives clippers the most creative freedom — which consistently produces the best-performing content. You can always run a Clipping campaign later once you've seen how the platform works.
Step 2: Set Your Campaign Details
This is where you define what your campaign is, who it's for, and what you want clippers to do. Here's each field and how to think about it.
Select your brand
Choose which of your brands this campaign is for. If you haven't added a brand yet, you'll need to create one in Settings → Brands first. Each brand has its own profile, logo, and campaign history.
Write your description
Tell clippers what this campaign is about. This doesn't need to be long — a few sentences about your campaign and what kind of content you're looking for. The description helps clippers decide whether the campaign matches their audience and style. Keep it clear and direct.
Set content requirements and restrictions
Define what clippers must follow and how you want to control the campaign's output. Content requirements cover creative rules like where to put the logo and what not to do. Set up what hashtag must be used, and what language submissions are allowed. Less is more — the campaigns with the fewest restrictions consistently attract more clippers and get better results.
Set geo locations (optional)
Want to target specific countries or regions? Toggle geo-targeting on and select the markets you want to reach. Only creators with recent viewership in those locations are allowed to take part of the campaign. Leave it off to reach a global audience.
Set minimum video length (optional)
If you need clips to be a certain length, set the minimum here. Most campaigns leave this off — shorter clips tend to perform better on TikTok and YouTube Shorts, and restricting length can reduce clip submissions.
Select target platforms
Choose which platforms creators should post to. Currently available: Instagram, TikTok, and YouTube. Additional platforms (Snapchat, Facebook, X) are coming soon. We recommend selecting at least 3 — more platforms means more reach and more chances for clips to go viral.
Over-restricting your campaign. Every requirement you add reduces the number of clippers who'll participate. If you require specific hashtags + specific languages + minimum video length + single platform, you've narrowed the pool significantly. Start broad, learn what works, and tighten in future campaigns.
Step 3: Upload Your Assets
What you upload depends on your campaign type:
| Campaign type | What to upload | Tips |
|---|---|---|
| Logo | PNG logo file with transparent background | Make sure it's high resolution — clippers will scale it down, not up. For detailed guidance on sizing, placement, and what gets clips approved, check the watermark & logo placement best practices. |
| Clipping | Source video files — the raw content clippers will clip from | Give clippers good raw material. Interesting, varied footage works better than a single long video. Shorter source clips (2–5 min) get more submissions than hour-long VODs. |
Take time to get your assets right. Campaigns with clean, high-quality logo files and compelling source content consistently get 3–5x more clip submissions than campaigns with poor assets. If a clipper can't easily work with your files, they'll skip your campaign and move to the next one.
Step 4: Set Your Budget and Payout Rate
This is where you decide how much to spend and how much clippers earn per view.
Campaign budget
Your total campaign budget — the maximum amount you're willing to spend. 75% goes to clipper payouts and 25% is the ClipFlip service fee. The campaign runs until the budget is fully allocated or you stop it manually.
| Budget range | What to expect | Runtime |
|---|---|---|
| $3K – $5K | Testing budget. Get familiar with the platform, see how clippers respond to your brand, and learn what content styles work. | 1–2 weeks |
| $15K – $25K | Monthly brand campaign. Sustained visibility with a steady stream of clips. Good for ongoing brand awareness. | 3–4 weeks |
| $40K – $100K | Strong campaign. Thousands of clips, hundreds of millions of views, and significant viral spillover. | 4–8 weeks |
| $100K – $200K | Full campaign. Market-level visibility. This is where billion-view campaigns happen. | 6–12 weeks |
Content category and payout rate
The payout rate determines how much clippers earn per million views — and it directly affects how many clippers pick up your campaign. Higher rates attract more (and better) clippers.
| Content category | Rate per 1M views |
|---|---|
| General content | $30 |
| Gaming / Sports / Esports | $50 |
| Cricket | $25 |
| CS2 / Livestream / Clipping / Split-screen | $100 |
| Gambling / Casino | $200 |
The Whale.io campaign used the $200/1M rate and attracted top-tier clippers — the high rate was a key factor in why it outperformed. If your category allows for a higher rate, it's worth the investment.
Step 5: Review and Launch
The final screen shows a summary of everything you've set up. Review it carefully — once the campaign is live, clippers can start submitting clips immediately.
- Double-check your assets — is the logo file clean? Is the source content compelling?
- Review your requirements — are they clear and not overly restrictive?
- Confirm your budget — are you comfortable with the total spend?
- Check your platforms and languages — do they match your target audience?
If you're not ready to launch, click Save as Draft — you can come back and edit later. Your drafts appear in the Campaign Manager under the "Drafts" tab.
When you're ready, hit launch. Your campaign goes live immediately and appears in the clipper marketplace. Expect the first clips to start appearing within hours.
What Happens After You Launch
The first 24–48 hours
Clippers browse available campaigns and pick up the ones that match their style. If your payout rate is competitive and your brief is clear, you'll see clips being submitted quickly. Don't panic if the first few hours are slow — it can take a day for word to spread through the clipper community.
Monitoring your campaign
Your Campaign Manager dashboard updates in real-time. You can track:
- Clips submitted — how many clippers are creating content
- Total views — verified views across all platforms
- Budget utilization — how much of your budget has been spent
- Engagement — likes, comments, shares, saves across all clips
- Per-clip performance — which clips are driving the most views
When to make adjustments
| If you see this… | Try this |
|---|---|
| Few clips after 48 hours | Review your brief — is the payout rate competitive? Are requirements too restrictive? Is the source content easy to work with? |
| Lots of clips but low views | The content may not be resonating. Check which clips have the highest views and study what they did differently. |
| Budget running out fast | Good problem. Your campaign is performing. Consider adding more budget with the "Boost" feature to keep the momentum going. |
| Campaign going well | Don't touch it. Let it run. The best viral clips often appear in weeks 2–3, not day one. |
5 Tips From the Best-Performing Campaigns
- Keep briefs simple. "Put our logo on your content" outperforms "Create a 15-30 second vertical video featuring our logo in the top-left corner at 70% opacity with background music and the hashtag #BrandName in English only." Every time.
- Invest in good assets. A clean logo file and compelling source content are worth more than a bigger budget with poor assets. Clippers choose campaigns based on how easy and interesting the assets are to work with.
- Set up tracking before launch. Your ClipFlip dashboard tracks on-platform metrics, but brand search ads, Google Search Console, and retargeting capture the downstream effects — brand searches, site visits, conversions.
- Run for at least 3 weeks. Viral clips take time to compound. Campaigns shorter than 2 weeks miss the exponential growth that typically happens in the second and third weeks.
- Study your results for next time. After each campaign, look at which clips performed best. What platform were they on? What hook did they use? What editing style? This intel makes your next campaign brief smarter.
Pre-Launch Checklist
Run through this before hitting launch:
- Brand Portal account set up with business information
- Billing profile configured and account balance topped up
- Brand added to your account with logo/profile
- Campaign type selected (Logo or Clipping)
- Description written — clear, concise, tells clippers what you want
- Content requirements set — minimal restrictions for best results
- Logo file or source content uploaded (high quality, easy to work with)
- Budget set with appropriate category payout rate
- Target platforms selected (at least 3 recommended)
- Geo-targeting and language filters set if needed
- Brand-side tracking configured (search ads, Search Console, retargeting pixel)
The entire setup takes about 10 minutes. Most campaigns start receiving clips within hours of going live. The hardest part isn't the setup — it's resisting the urge to over-engineer your brief. Keep it simple, give clippers creative freedom, and let the platform do what it does best.